About

Riyaz Hyder Mohiyuddeen is a seasoned SaaS Marketing Leader with over 21 years of experience in the industry. Currently, he holds the position of Head of SaaS Marketing - Test Drive at Nutanix. Riyaz has a proven track record of building and managing high-performing marketing teams, as evidenced by his successful stint as Head of Marketing at Botmetric. At Botmetric, Riyaz was responsible for building and managing a global marketing function to create a process-driven SaaS lead generation machine. He also played the internal champion's role for customer experience tracked by NPS (Net Promoter Score) and CSAT (Customer Satisfaction). His responsibilities at Botmetric & Minjar included owning the marketing vision & execution plan, aligning executive teams and board members, defining KPIs, and building an integrated marketing engine by hiring and mentoring talent. Riyaz's expertise in acquisition, activation, positioning, and strategy helped Botmetric become the highest-rated cloud management platform in AWS marketplace. Before joining Nutanix, Riyaz served as VP & Head of Marketing at Roomstonite. In this role, he drove global marketing initiatives, focusing on India & Middle East for brand and customer acquisition. He also created a 360-degree customer engagement platform with clear "Moments of Truth" for better customer onboarding as well as retention. Riyaz was able to expand the customer base at a reduced cost of acquisition through data-driven, ROI-focused initiatives. He also identified and established affiliate marketing relationships with various partners, managed various agencies, and created strategic marketing best practices for consistent brand connect. Riyaz holds an MBA degree in Marketing from ENPC MBA Paris - ENPC School of International Management and a Digital Marketing Program from Manipal Global. He also has a BBM degree from JSS School, a Pre-University degree from MES, Kodungallur, Calicut University, and an SSLC degree from Don Bosco. In addition, Riyaz has expertise in AWS, mobile, and senior software engineering. Riyaz's biggest challenge is keeping SaaS sensibilities alive for mid-market while trying to leverage Account Based Marketing for large enterprise companies. He is a strategic thinker with a passion for driving growth and building high-performance teams. Riyaz is an asset to any organization looking to enhance its marketing capabilities.